Communication about the Environment

A briefing on eco-commuting

The Excellent Eco-Commuting Business Site Accreditation System Certificate

In order to help achieve sustainable growth for the communities and coexistence with the global environment while providing our products and services, the Yamaha Motor group believes that it is important to promote environmental protection activities and to strengthen cooperation with all of our stakeholders through obtaining their understanding and participation. We also believe that clearly communicating our approach to environmental preservation to the world is one of our corporate social responsibilities.
We set the goal of "being trusted and esteemed as a corporate citizen by local communities" in the Yamaha Motor Group Environmental Plan 2010, which covered the period through 2010. We are strengthening our communication with stakeholders by holding environmental symposiums in response to external requests in regards to our environmental activities (such as eco-commuting, beach cleanup, and baby turtle release) and disseminating information through means such as CSR reports.
Our continuing initiatives pertaining to eco-commuting activities, which have been implemented since 2004, were recognized and nine sites were registered in the first year of the Excellent Eco-Commuting Business Site Accreditation System of Japan's Ministry of Land, Infrastructure, Transport and Tourism. In 2010, we continued the eco-commuting program.

Introducing the Eco Point System

One of the goals of the Yamaha Motor Group Environmental Plan 2010 is to have "every group member strongly motivated to proactively participate in environmental programs." To help group members achieve this goal, Yamaha Motor introduced an Eco Point System in January 2008. This system established an index that assigns points to environmental activities and allows members to select eco prizes according to the number of activities conducted and the number of points earned in one year. In 2010, participation in this program reached 190 persons.

Using the Intranet to Foster an "Eco Mind" Outlook

Employees participating in a beach cleanup program

Yamaha Motor uses its corporate intranet to report in a timely manner on the status of eco-commuting and employee volunteerism and to disseminate information on cleanup programs for beaches and areas in the vicinity of company facilities as well as environmental communications with local communities and the public. These efforts serve to raise employee awareness concerning the environment and to encourage participation.

Yamaha Motor Displays at "Eco-Products 2010"

The Eco-Products 2010 exhibition

With "reexamining transport to restore people and the earth to health" as its theme, Yamaha Motor displayed the PAS electrically power assisted bicycle and the EC-03 electric commuter at Eco-Products 2010, Japan's largest environment-related product exhibition, in December 2010.