Customers

At the Yamaha Motor group, we believe that products play a fundamental role in the performance of our Corporate Mission-to be a Kando* Creating Company. The positive relationships we have with our customers are built on unwavering quality. By continually raising the bar in our services, product development, engineering, and manufacturing to meet changing social demands and exceed expectations, we are able to offer new excitement and a more fulfilling life for people all over the world.
Most of Yamaha Motor's products are related to the mobility of people and objects. Applications for our products range widely from recreational and leisure use to transportation of commuters and the items essential to people's lives. Although the standards and regulations that require consideration differ by country and region, we always place the highest priority on customer-oriented thinking and action. The opinions and requests of customers who have actually used our products are collected through sales companies, dealers and our Customer Relations Group to serve as valuable and essential information for making business decisions. We strive to make maximum use of that information for verification and improvement of quality from the customer's perspective in all phases of product creation, from planning to service, in order to enhance the value offer our customers.

*Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.