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Yamaha Motor

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The Community

Introducing the approach and policies related to local communities

The Yamaha Motor group conducts operations in every region of the globe and our business activities attract the support of local communities. It is our sincere hope that our products will contribute to creating more fulfilling lives for people around the world.
Based on the recognition that all member companies of the Yamaha Motor group must coexist harmoniously and forge sustainable relationships with local communities based on trust, we strongly believe in the necessity of maintaining and enhancing such relationships with stakeholders in these communities through daily communication.
We have prioritized initiatives in four areas and implement measures that apply our varied knowledge of traffic safety, the environment, and other topics accumulated through our business activities to support the development of future leaders through sports as well as engineering, manufacturing and marketing. We are also undertaking the "40,000 People's V Campaign" to support the volunteer activities of each and every employee.
The Yamaha Motor group is committed to continuing its efforts undertaken in cooperation with governments, schools, NPOs, and other community organizations to support the development of a sustainable society by employing our corporate resources including technologies, expertise, and group company facilities.

Important areas of activities contributing to society

Key themes Activities (Social contribution towards coexistence with society)
Global issues Developing future leaders
  • Promoting mental/emotional and physical health through sports
  • Promoting creativity through engineering, manufacturing and marketing
Environmental conservation
  • Environmental education for local communities
  • Respecting biodiversity
Improving traffic safety
  • Providing transportation safety education to the community
  • Awareness raising
Local issues Community issues
  • Supporting the community with Yamaha Motor’s products, human resources and know-how
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