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Social Contribution Activity Examples
Introducing examples of activities that contribute to local communities and society at large in FY2010
In addition to contributing to society through its business activities, the Yamaha Motor group also undertakes social contribution initiatives by communicating with stakeholders in all countries and regions where group companies operate.
Developing Future Leaders
Yamaha Motor group products are built on technologies and expertise accumulated over many years. Creating environments that nurture the development of the personnel who can support the group's engineering and manufacturing practices with solid understanding of them is an important issue.
Environmental conservation
Yamaha Motor Portugal S.A. (YMP), the group distributor of motorcycles and other products in Portugal that recently celebrated 20 years in business, conducted the "Eco Yamaha" campaign, donating two tree saplings for every scooter, motorcycle or four-wheeled ATV sold.
Improving Traffic Safety
The Yamaha Motor group conducts Yamaha Riding Academy (YRA) programs globally to teach motorcycle riders proper riding techniques and the fun of riding, as well as to raise awareness of the importance of riding safely. The focus of these programs is emerging nations,
Community Issues
Yamaha Motor provides support to "Team Chura Sango," a coral reef restoration project established by the Okinawa Sightseeing Industry Research Group and the Onnason Fisheries Cooperative Association and conducted in partnership between government and business.
- Social Contribution Activity Examples
- Volunteer Activities Examples
