Business Partners

Yamaha Motor group products are created through collaboration with numerous suppliers in Japan and other countries. As our business becomes increasingly global, local procurement rates at overseas manufacturing bases have increased and the supply chain as a whole has expanded and become more complex. As a result, conducting procurement from the perspective of corporate social responsibility (CSR) has become even more important.
Our fundamental policies regarding the business partners with whom we have procurement and sales relationships are codified within our Basic Policies of CSR. With mutual trust and mutual benefit from a long-term perspective as our objective, we make decisions on procurement based on comprehensive assessments without regard to country of origin or corporate scale, in order to offer broad opportunities globally. We conduct fair business in compliance with the competition laws of all countries and regions while working to strengthen collaboration with our business partners so we can achieve sustainable growth.

CSR Implemented throughout the Supply Chain

As a corporate group that conducts business globally, the Yamaha Motor group is fully aware of the importance of undertaking CSR initiatives throughout the supply chain. We believe it is essential to build strong partnerships with suppliers.
Furthermore, as a manufacturer concerned with "mobility," we take active measures in our business activities and with respect to our products to reduce the use of environmentally hazardous substances and to use energy resources efficiently, and we share with suppliers all standards and various information, including the Green Procurement Guidelines. To conduct CSR initiatives throughout the entire supply chain, we supplemented the Green Procurement Guidelines for environmentally friendly measures by adopting in July 2010 the Supplier CSR Guidelines on basic CSR matters, including safety, quality, risk management, compliance, and proper information disclosure. Based on these guidelines, Yamaha Motor makes requests concerning the practice of CSR to suppliers in periodic Suppliers Conferences and other meetings and asks its suppliers to implement similar measures.

Fair Trading and Strict Compliance

Suppliers Conference specially held for related parties

Relations founded on trust are essential for continuous and progressive business activities, and we believe that this requires fair trading throughout the entire supply chain. The Yamaha Motor group strives to maintain strict compliance with applicable laws and regulations such as the Subcontracting Law based on the Automobile Industry Equitable Transaction Guidelines issued by Japan's Ministry of Economy, Trade and Industry. We also share information with each supplier and in our transactions with them we request that they take similar measures. In addition to complying with relevant laws and regulations, we endeavor to disclose the Yamaha Motor group Code of Ethics and hold briefings to build the foundations for relations of trust with suppliers. Going forward, we will make the safety and assurance of customers the pillar of our business while building comprehensive relations with suppliers that fulfill our corporate social responsibilities. We will do so by respecting human rights, cultures, and customs, taking into consideration our relations with local communities and the global environment, and protecting and managing information.

Measures concerning Dealers

Besides the procurement of parts and materials, collaboration with dealerships is another essential element in the implementation of CSR initiatives for the Yamaha Motor group, because dealerships are key points of contact with the customers for sales and service.
Yamaha Sports Plaza (YSP), an official Yamaha sports bike dealer system in Japan, cooperates in a range of measures undertaken by Yamaha Motorcycle Sales Japan Co., Ltd., including motorcycle infrastructure development, motorcycle etiquette training, motorcycle recycling, tree planting and other environmental campaigns, and fundraising for seeing-eye dog training. YSP dealerships also play an important role in building ties with local communities and society.
The Yamaha Motor group holds periodic meetings and implements other measures to strengthen collaboration with dealers.