Yamaha Motor Group's Approach to CSR

Since our founding, our "Company Pledge" has called on all employees to contribute to society through our corporate activities.
The Yamaha Motor group has worked to create diverse value through engineering, manufacturing and marketing based on our Corporate Mission: Offering new excitement and a more fulfilling life for people all over the world. Our three Management Principles: surpassing our customers' expectations, fostering employee self-esteem and fulfilling global social responsibilities embodies our stance towards our customers, employees, and society. Our Corporate Mission, Management Principles, and Action Guidelines add up to our "Corporate Philosophy".
The Yamaha Motor group believes the Corporate Social Responsibility (CSR) to be expected of us is a contribution to sustainable development of society through our business activities based on our "Corporate Philosophy". Our Basic Policies of CSR reflect the especially important social responsibility we owe to our stakeholders.

*Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.